Vintage hosiery ads for nylons, pantyhose & stockings from the 1950’s, 60’s, 70’s and 80’s

The marketing of tights, pantyhose and nylons has been ever evolving.  Enjoy a stroll through these vintage hosiery ads.  It’s intriguing to observe some of the common themes:

  • Gentlemen prefer Hanes pantyhose, whether they are on his wife, or not. 
  • Wearing sheer hosiery is a sensual experience – both in the the way they feel on your skin, and, the extra sex appeal they give you.
  • Wearing pantyhose makes you a better dancer. 

While some of these brands are out of business: Beauty Mist, Sears, Penney’s, Spirit by Steven’s, Burlington and Gotham Gold Stripe; the rest are still operational:

Hanes Hosiery

Elbeo

No Nonsense

Dim • Paris

Sadly, it seems that Legg’s is being phased out at the time of this publication (Winter 2024). 

On a related note – check out a compilation of my favorite hosiery brands and my reviews of them. 

My personal favorite are the ads from the late 90’s…. but more on that later.